January 2014: New Project! “11 on 11″

2014 arrived as quickly and suddenly as the recent polar vortex that blew through Minneapolis. Thankfully, the sub-zero temps are gone and 2014 is here to stay.  With the arrival of the New Year, I’m continuing with my life-long goal: to never stop learning.  I’m so excited about what’s in store!  First, this month I’m going on a mission trip to Togo and Ghana… stay tuned!  And second,  as some of you know, my interest in photography has grown.  Mobile photography, to be exact (although, I just purchased a real camera… eeek!!).  I love trying to capture the beauty of our state.  I’m drawn in by our four seasons and how the changes in weather completely transform the landscape from greens, to bright shades of yellow and orange, and then to elegant, crisp, white.

“Never lose an opportunity of seeing anything beautiful, for beauty is God’s handwriting.”

-Ralph Waldo Emerson

So in continuing with my goal to keep learning, I’ll be sharing photos each month of our everyday life.

I’m am very honored and excited to be included in a project called “11 on 11,” with a group of talented photographers from around the country.  They are:

Basically, we each post a blog of 11 pictures on the 11th day of each month, and we link to each other in our blogs.

So here they are; 11 photo’s from our December adventures, taken on my iPhone 5:




BTW: I have to give credit where credit is due.  My 5 year old took this picture of me.

 

Thanks so much for reading this post and viewing the pictures!  Please continue your blog  journey and visit Corey’s blog; Corey captures lovely, light-filled photo’s – I’m sure you’ll love her style!

Posted in 11 on 11, Miscellaneous, Photography | 2 Comments

Marketing Dental Services Online

How to Market a Dental Practice Online

Cheap Dentistry
Dentistry

This information is for the owner/operator of a dental office, providing services in a local market. Local dental practices must utilize a different marketing method than major dental companies, such as Bright Now; large companies (with large marketing budgets) employ sophisticated marketing capabilities and offer a full range of dental services.  The local dental office can effectively compete by providing superior service and being visible in the surrounding community through online marketing.

One reason TV, radio and newspaper advertising doesn’t work well for dentists is that patients generally prefer to use a dentist in their immediate geographic area.  The solution?  Local search marketing, which drills down marketing efforts to the specific areas you want to target for new dental patients.

Although some dentists have seen success in the past with direct mailing and billboard advertising, these tactics are becoming less effective.  Growing the patient base for your dental practice requires investing in an online marketing strategy.  The following are the most effective tactics for promoting dental services online.

Obtaining Online Reviews

Prospective customers are typically referred to a dentist from their friends, family and co-workers.  Typically, the second step in the “buying process” is to perform a quick online search to see what people are saying about the dental practice.  If your prospect customer has two or three dentists in mind and your company isn’t found online, there’s a good chance you’ve just lost a potential new customer.

Establishing Credibility with Google

Google, Bing and Yahoo don’t like websites that contain information that is inconsistent.  By simply ensuring that the information on your website about your dental practice (such as name, phone number and street address) is properly categorized across the web, search engines will display your office location on maps and in search results when someone searches for a new dentist online. 

Be an Information Resource

Dental spending is on the rise (a 7% increase is forecast for 2013 per First Research).  When people are spending their money and utilizing their insurance plans for cosmetic and preventative dental services – they want information to make their decision.  Your dental practice blog and website should be providing useful information to dental patients, who are looking for information.  If you need help making your dental website a destination for people who need dental services, I recommend hiring a professional content writing firm that understands how content helps build trust with prospective customers and builds website authority with Google.

Highlight Your Specialty Services

Make sure other local health practitioners (who can send you referrals) and customers remember what services your provide!  If your practice has a specialty such as periodontics, cosmetic dentistry or dental implants, your website provides an opportunity for your company to stay first and foremost in the minds of those who can refer you patients.  A website that is properly built and promoted gives your practice additional exposure and credibility, which causes prospective patients to sign up.

Optimizing your dental practice for local search and building authority for your dentist website can be attained by following the steps above.  Also, talk to us, we have experience helping dental practices market online.

 

Posted in Content Writing, Internet Marketing | Comments Off

Marketing Mental Health Services

How to Market Mental Health Services

Somatic Therapy

Somatic Therapy

Companies providing outpatient or residential care to patients in need of treatment for addiction or mental health issues are expected to experience significant growth in 2014 and beyond, due to increased public awareness of treatment benefits and increased government funding due to the shifting political landscape.

Marketing Strategy

Increasing revenues for your facility providing Mental Health & Substance Abuse Services involves the execution of two primary strategies:

Promoting a positive local image – The facility must be involved with community service activities and educating the public on mental health and substance abuse treatments.  Showcasing community service activities through the company website and other online marketing efforts allows the facility to gain credibility with public officials and representatives from area hospitals and clinics.

Gaining referrals – The facility promotes its specialty services by providing program information to local hospitals and clinics.  Some facilities may even have “sales representatives” to promote the facility to particular industries and hospitals.  Through optimization of the facility website and creation of online “Public Relations” campaigns the facility builds brand recognition with the important decision makers who have the ability to refer patients.

Establishing Authority with Google

Google and Bing don’t promote websites with inconsistent data.  By distributing data about your facility across the web, search engines will make your website rank #1 when somebody searches: “Inpatient Substance Abuse Care Minneapolis” for example.

Gaining Authority in the Industry

Become a service to people in your industry.  Timely news and information makes your facility look good.  The goal is not necessarily to write something everybody in your industry finds interesting, but rather to provide information that somebody in the mental health industry might find worthwhile.  When your website contains useful information, it gains website traffic and more importantly, it gains the attention of the medical doctors and administrators that can send patients to your facility.  If you don’t have staff members with the time or capability to produce quality content, hire a professional firm that understands how well-written content builds website authority.

Optimizing your business for local search and building authority for your mental health facility can be attained by following the steps above.  Contact Sanna to discuss marketing your mental health facility.

Posted in How to do Internet Marketing, Internet Marketing, Marketing | Comments Off